Premium Wash – The growing demand of better wash
The thought of spending more on cleaning a car might not be a first choice for many; There are ample of economical and fast services that are easily accessible. However, we are seeing potential growth and acceptance of a more premium washes in the industry, and many operators are scaling up their game plan to capture a slice of market share.
*Premium wash is a terminology used by service provider in the industry to market their service while detailed wash are commonly used by enthusiasts and detailers. Both are similar but referred differently by different parties.
So what is premium wash? Why is it a growing service line in detailing, who should or want to engage in premium wash and why is it here to stay?
Premium wash set apart itself from regular basic wash through the difference in level of details and effort in cleaning up a car. More care, being more attentive, safer, proper and methodical.
These are several differences between a basic wash and a premium wash in Malaysia.
Premium wash is suitable for :
- Those who want to preserve their ceramic coated cars and to prevent marring, scratches and maintain the lifespan of the coating.
- Alternatively, premium wash is also suitable for those who wish to perform an in-depth thorough cleaning on interval basis for a shinier and cleaner car.
- Or for anyone, with cars coated/uncoated who can’t stand an improper wash and simply wants the best car care they can get.
A growing and sustainable market for premium wash
We are seeing more service providers mushrooming, offering only premium wash, and moving away from the conventional basic wash.
Moreover, there is a noticeable shift in car owners seeking proper car wash as awareness of proper car care is widely available. As young working adults who are more appreciative of their car ownership, premium wash is a practical service that can be rendered for today’s lifestyle.
Here is a list of what truly makes premium wash stand out from a normal basic wash.
Premium wash engages proper detailing tools, products and techniques to get the job done.
The extra mile of cleaning areas that are usually left untouched or unseen during regular washes to maintain the overall cleanliness of the entire car.
No cross-contamination. Proper wash means tools that are used on different surfaces will not be used on any other surfaces to avoid cross-contamination. Don’t have to worry about the same towel used to dry car paint on the interior too!
More than mere vacuuming, premium wash usually includes a proper wipe down with the right tools and products that remove interior dirts and ensure it’s scratch-free on surfaces.
To ensure the car is protected from weather and external elements, a sacrificial layer will be applied to impede dirt and grease from bonding on paint. The LSP will also provide additional shine to the car.
We reckon this is a proper cleaning and treatment for your ride and worth the additional resources invested as car ownership is a long commitment. Good care warrants a longer life span, and a better run for your pocket.
To those who wish to learn more on performing a detailed wash and have extra time on hand, watch our video here!
